ALERT WestJet’s ULCC to be called ‘Swoop’

Swoop enters the Canadian ultra-low-cost carrier market. (CNW Group/WestJet)

WestJet today announced the name and logo for its ultra-low-cost airline (ULCC) in Canada. Named Swoop, the ULCC will begin selling flights in early 2018.

“The name Swoop denotes exactly what we plan to do,” said Bob Cummings WestJet Executive Vice-President, Strategy and the executive member responsible for the launch of Swoop. “It’s a powerful verb that demonstrates we plan to swoop in to the Canadian market with a new business model that will provide lower fares and greater opportunity for more Canadians to travel.”

Swoop will provide Canadians with a no-frills, lower-fare travel option backed by an airline with a proven track record of bringing lower fares to Canadians and an investment-grade credit rating.

In addition, Swoop has chosen Calgary as the location of its headquarters. An exact location will be announced at a later date.

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