NEWS Travelport signs Lufthansa to rich content solution

Travelport has announced Lufthansa is the latest participant in its Rich Content & Branding solution. Travelport Rich Content & Branding enables airlines to market and retail their products more effectively, fully displaying all of their fares, ancillaries and brand proposition to travel agencies. It includes rich product descriptions and graphics, optional or ancillary products for sale, including fares families, as well as “the next product/price point up” offers to encourage more upselling.