NEWS EU approves Etihad, Alitalia alliance
The European Commission approved a deal that will see Etihad Airways take a 49 per cent stake in Alitalia, an arrangement which will provide some financial stability for the struggling Italian airline.
NEWS Starwood Hotels links with Emirates for loyalty programme
Starwood Hotels & Resorts and Emirates Airline are announcing a new partnership providing reciprocal benefits to Starwood Preferred Guests and Emirates Skywards members. The programme, Your World Rewards, begins on November 19th and allows SPG and Skywards elite members who register for the programme, to elevate their earnings and benefits when they fly with Emirates…
NEWS Didier Drogba joins Lionel Messi in latest Turkish Airlines advertising campaign
Turkish Airlines has teamed up with international football stars Didier Drogba and Lionel Messi for its new ‘Widen your World’ global advertising campaign. The campaign will use TV, cinema, press, digital, outdoor media and social media. The commercial is centred on being ‘culturally curious’ and explores the concept that food is the only true way…
