Italian flag-carrier Alitalia has embarked on the next phase of its evolution as a rejuvenated global airline by introducing a new brand identity, including a fresh new livery, which aims to position the famous airline as a leader in innovative and sophisticated flying, and to represent the best of Italy on the world stage. Leading design consultants Landor were commissioned to create a young and seductive new look to represent the airline’s ambitions, utilising the design elements of the airline’s previous iconic livery, which was also created by Landor in 1969.
NEWS Alitalia refreshes brand identity as rejuvenation continues
Melanie aviation journey began at a young age, earning her first pilot certifications while still a teenager, before she ever held a driver’s license! As lead journalist at AIRLIVE.net, she plays a pivotal role in shaping the voice and editorial direction of the website. Her experience spans flight operations, air traffic coordination and emergency incident analysis.
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