Etihad Airways has appointed Sajida Ismail as vice president service and hospitality to lead service design and development of the hospitality culture across all areas of the business. Reporting to Shane O’Hare, Etihad Airways senior vice president marketing, Ismail will be responsible for the design of Etihad Airways’ award-winning signature service at all customer touch points. She will also be responsible for the development of training standards for all staff working inflight, and at airports, lounges, and crew training centres.


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